Creating the most noticeable packaging is the topmost priority of every business. A product package is a primary thing with which a customer interacts. So it should be designed in a way that customers get attracted towards it at a sight. Moreover, your packaging should be a true representation of your brand. It should instantly give a good idea to the customers about your business. Custom boxes with logo perform well in this regard. They make your imagination to be creative in hundreds of ways by designing a package that represents your brand well. Custom boxes with logo are becoming the preferred choice for customers and retailers. It makes them recognize your products easily even before getting them into their hands. Let us have a look at some of the important steps to designing custom boxes with logo:
Start With A Good Quality Material:
The quality of the packaging can be recognized just by looking at the box. If it feels sturdy and gives an attractive display, it can be used well for your product packaging. The type of material you choose has a significant impact on increasing your sales. Even if you want to design a custom box with a logo, the primary step is to choose a good quality material. The more you invest in it, the more beneficial it will be for your business. Among a variety of options cardboard is the preferred choice to design your custom boxes. It is available in different varieties starting from Kraft paper to paperboard and corrugated packaging. All of them give excellent results. You may also go for embossing, debossing, foil stamping, and gloss/matte lamination, etc while printing them with your brand’s logo. These extras do not cost much but help in creating a pretty custom packaging.
Go For A Perfect Box Style:
After the selection of material, the next important step is to choose an appropriate box style. Depending upon your need, there are plenty of options to consider. For example, if you want to package a retail product, you may go for tuck-end boxes, gable boxes, sleeves, flip-top boxes, or the one with closing flaps or a separate lid, etc. Print them with your business logo to make your packaging more recognizable Similarly, if you want to send a subscription, it is better to choose mailer boxes. Custom boxes with logo are also becoming popular for shipping these days. Their durability and sturdiness can ensure safe delivery. Printing your custom packaging with your brand’s logo is the most effective way to create a distinct identity. Chose any box style and use a logo to give a professional display. It helps in making your products look different from several others on shelves.
Design A Creative Logo:
If designed properly, a creative logo can act as a central part of your packaging design. Businesses have unlimited options to be creative with their logos. You may use any image, icon, or even text to create a unique logo that stands out. the use of attractive colors and enticing font style can make your logo more eye-catchy for the customers. Sometimes a single image used in the logo can explain various facts about your brand. For example, if your business follows eco-friendly practices, you can show it by using a green color or an image of a leaf in the logo. It will instantly remind the customers about your eco-friendly concern and they will start preferring your brand over others.
4. Choose Your Printing Options:
Printing plays an imperative role in giving an attractive display to your cardboard packaging with a logo. Although there are plenty of options some of the most effective choices include flexographic printing (up to three colors are printed directly on the box), digital printing (a full-color image is printed directly on the box), and lithographic printing (high-resolution graphics are printed on the central medium which is then applied to the box exterior). The price of your custom packaging might vary accordingly. Even if you choose the most expensive options, you are adding only a few pennies. Go for introducing specialized finishing effects like embossing, debossing, foil stamping, UV coating, and gloss/matte lamination, etc to highlight your logo.
Customize Your Packaging:
If you are designing packaging boxes with a logo, it does not mean that you can’t take the advantage of other design elements. Although your business logo needs to be focused more it is also necessary to balance out other things. Customizing the outside and inside of your cardboard packaging boxes can provide a memorable experience to the customers. Let’s take the example of any of your favorite products like a piece of jewelry or a gadget etc. Now imagine how beautiful it looks if it is delivered in a well-designed custom box placed in a brown paper bag, stamped with your brand’s logo. The package should indicate to the customers a high-quality product. Similarly, when the customer opens the box, your product should be presented well inside. Isn’t it interesting! Yes, of course.
However, designing custom packaging does not cost a fortune. If you are on a tight budget, there are a couple of choices too. You can give your packaging an amazing look even by choosing a plain white box, a custom sleeve, and a custom printed sticker for your logo. Use a tissue wrap or an insert to display your products elegantly. This makes you set with a branded box at a low cost.