Selection and analysis of keywords for promotion is the most important stage in website promotion and optimization, because it depends on who will come to your site and with what intentions
Keyword Research For Promotion
This is one of the most important steps in website promotion and brings the highest return in search engine marketing.
If you conduct keyword research for promotion well and correctly, you can predict changes in demand, respond to changing market conditions, and offer products and services that Internet users are actively looking for. Strategic thinking is important here!
Keyword research for promotion and analysis provides insight into how your prospect is lathering and what interests him. When a user enters his query into the search bar, he may be using completely different phrases that you think. Even if you think your product / service provides an obvious clue. The user can start the search by describing their problems. For example, a person with a toothache might enter the query “how to relieve a toothache”, then “medicine for toothache”, and then “dentist services in [city name]”.
As a rule, search operations are always incremental – the user enters different queries, visits the found sites. Understanding the typical user search sequences in your research topic is one of the secrets to influencing your keyword strategy. However, there are other aspects as well, such as: demographic data, geolocation, time of year, etc.
The keyword research tools in this article will help you understand the mindset of your customers and then create a strategy to promote your website based on that.
Long tail keywords for promotion
Of course, it’s good to always deal with high-frequency search queries, but you need to understand that in reality, such queries account for only 30% of the total number of searches performed, and the remaining 70% are long tail queries. Moreover, these requests are executed only a few times a day, and maybe even once, but all together they make up an impressive part of the world’s need for information. With the advent of voice assistants, search queries have now morphed into dialogue-like questions.
Google’s Hummingbird algorithm
Back in 2013, Google introduced the hummingbird algorithm, which significantly influenced how Google understands search queries, as well as how search queries relate to each other.
The hummingbird should capture the very essence of the user’s intent, and not just target by keywords for promotionfrom a search query.
The implementation of this algorithm is associated with an increasing focus on mobile search, where users type less standard search queries, and often use voice search. This format of use contributes to the fact that now the user’s interaction with the search engine resembles live communication, for example – “where is the nearest cafe”. Also, Hummingbird uses many other factors to determine the user’s intentions, one of which is the analysis of previous searches.
Research shows that context (not just a query) and previous searches are important when searching. Hummingbird tries to respond to requests in a conversation format, while Google tries to recognize objects and their relationships. When viewed in terms of search engine optimization, it means that the user’s intent is important, not the exact wording. Optimizing pages for specific search queries is less important than creating good, high-quality content that satisfies the user’s needs or answers his question.
Be flexible and use tools that can show you which queries are directly related to the words of interest. Research should now focus on the implications of the query, why the user is looking for this or that.
With the best content in your niche that solves the problems of your users, but remember to add keywords for promotion where appropriate.
Keyword Research: A Guide To Improving Google Rankings
Well, part of the ranking is taken into account on the search for those queries (exact terms and phrases, i.e. keywords) that your target audience is looking for and good keyword research only can that seo company which have paid tools. We call this keyword research for promotion process (so you can rank high for these terms) KEYWORD RESEARCH FOR PROMOTION .
Based on this research, you can weave or optimize your content based on these key terms (and rankings) instead of just wanting to rank.
There is no need to point out, even to a beginner, that keyword research for promotion is an integral part of your content marketing and SEO strategies to be a huge success. Content creation should never begin unless you’ve done in-depth keyword research OR are sure to wander in the land of the lost with no direction whatsoever.
So, we have carefully worked out the details of the process to research keywords in a few steps.
Do Keywords Help SEO?
Knowing the relationship between Research and Keyword Optimization with SEO is basically understanding the importance of the process.
Search engine optimization is the process of optimizing your content (and your website in general) to improve its ranking in search engine results.
But isn’t that what you are using keywords for?
Exactly!
However, optimizing your content for relevant keywords is just a tiny weak part of the huge SEO process. However, the importance of this part is not so trivial.
Types of keywords:
Before you know how to start this process, there are a few important types of keywords worth knowing.
I- Short keywords
These keywords are composed of 3 or fewer words and are often referred to as keywords. They usually have a high level of competition and a high level of difficulty because the purpose of short tail keyword searches is somewhat ambiguous.
For example, by typing * Content Marketing * in the search bar, a user might have a hundred or more meanings in mind. The keyword doesn’t show if the user is looking for a definition, these services, guidance, or something else? Consequently, short tail keywords have lower conversion rates.
II-Long keywords
When keywords are longer than three words, that’s what you name them. Long tail keywords have low search volume and low competition, so ranking or converting them is relatively easier. This is especially true because the purpose of the user’s search is perfectly clear from these keywords.
For example, when a search engine searches for * Los Angeles SEO service providers * or I-phone 11 Pro Specs, Google doesn’t have to play a guessing game or think about what to get.
III-Seasonal keywords
Keywords that appear on the market at a certain time and have a high search volume at that time are seasonal keywords. This type includes events that occur at regular intervals or only once in a random manner.
Searches before and some time after the events are practically non-existent. However, they, interestingly, reach their peak as the event approaches and last for a while. These keywords have a fairly clear search target and their conversion rates are higher.
IV- Evergreen Keywords
Like evergreen content , these keywords remain relevant and relevant all year round (and for years to come) and thus continue to receive hits. The search volume for these keywords may not be very high at the moment, but they are barely outdated or losing search.