As a retailer, your retail store merchandising strategy is the one thing that can determine the fate of your business. It doesn’t do you any good if your customers cannot find the products they want to buy because they are out of stock or misplaced. Mistakes like this can cost you your business. By all means, you have to stay proactive and look for ways to avoid them.
If you want to succeed in your in-store merchandising business, there are two things you should keep in mind, namely:
- Making your customers happy
- Maximizing your sales
As you formulate your in-store merchandising strategy, focus more on the customer and the rest will come automatically. Unless you are a monopoly, you need the customer more than they need you. If your customers are not satisfied with your product delivery, they might not buy from you.
Your customers have the freedom to look for a better alternative to enjoy their purchase. When that happens, you will be in a lot of trouble. Getting them back is much harder than it was converting them the first time. That’s a risk you cannot afford to take.
So in this article, we have covered some of the best retail merchandising practices you can implement to succeed in your business. Read on:
Communicate With Your Customers
The only way to make your customers happy is to satisfy their needs. Provide what they want when they want it. For that, you will need to know and understand what your customer expects from you, and what better way than to hear it from the horse’s mouth? Initiate conversations with your customer and gather as much information as possible to formulate the perfect retail store merchandising strategy to implement.
Make the Best Out of Your Window Display
Window displays are ideal for increasing the number of customers visiting your store. They are a way to invite innocent passersby into the store. Find a creative way to display on your windows. Ideally, your window display should increase the visibility of your products and while at it be simple, unique, attractive, compelling, organized, etc. the two things you can do to support that are
- Choosing the perfect theme
- Display at an eye-level
Cross-merchandising is the act of placing complementary products on the same display inside your store. It is one of the most efficient visual merchandising practices. The idea is to provide your customers with solutions to a problem they did not even know they had.
Identify all the products that match in your store and display them accordingly. Here you need to think like the customer to implement your instore merchandising strategy. Put yourself in their shoes. If, for instance, you are buying a television, what do you have in your store that would match your purchase? Television stand? Or maybe it’s a home theatre. Whatever it is, make sure it’s the right combination.
Leverage In-store Technology
In-store technology is one of the most effective ways to enhance your customer experience in retail store visual merchandising. Customers are always in a hurry. They like to be in control, and they don’t like queuing. Technology can provide that and more, and that’s what will keep them coming back. Examples include
- Tablets and interactive screens
- Digital carts- instead of pushing them, they follow you instead
- Digital price tags
- Virtual technology and many more