Are you in the popcorn business? If yes, you probably know that there is much competition here. There are so many different brands that sell this product. All of these are put on the same shelf making it tough for consumers to choose which one to buy. Custom popcorn bags or packaging is what can attract people towards a certain brand. This is when it is designed to stand out in front of the crowd.
Interesting Facts About Packaging And Its Links To Marketing
Marketing is important for all businesses. Without this, they cannot let themselves be known to consumers. The brand must market itself to the correct customers if it wants to sell its product.
There claims to be a link between packaging and marketing of products. This is when the packaging is designed wonderfully that it attracts people towards a product. When they are drawn towards it, they will probably have a look at it and find out about the business. In this way, the brand is protecting its products with the box and advertising itself at the same time without having to spend too much money!
The following are ways that popcorn packaging can play a vital role in a brand’s marketing campaign:
Designed Keeping The Consumer In Mind:
Popcorn bags that are made keeping the consumer in mind are those which will attract them. You must make packaging in such a way that it will draw the eyes of potential buyers. To be able to achieve this you will need to do some research.
You will have to find out who your customers are. The details which need to be known include their age, gender, location, culture, etc. Popcorn is eaten by kids, teenagers, adults, retirees. It depends on who you are catering to.
You may have made popcorn that is sweet and for kids. If this is the case then you will need to design packaging which will appeal to them. It should be bright, fun, have cartoon characters.
If you are selling popcorn to adults then it is better to keep the packaging simple. They are drawn towards this.
When you know who you are selling to you can figure out the best colors and designs. These will be those that will attract this base.
Product Is Important As Well:
The product is important also when figuring out its packaging. You need to design packaging which will keep it safe and is perfect for it. When it comes to popcorn to can opt for a popcorn bag, popcorn cone, popcorn sleeve, etc. These are good to put the product in.
It is an item which needs to be consumed and so has to be kept in good quality. It should be put in something that will keep it safe from germs and other external influences. It should also be kept at the right temperature so that it does not get spoiled.
When you focus on these points you can choose the packaging which will be best for the product. It will give a good impression to consumers and so help market your brand positively.
Do Not Confuse Consumers:
If you want to market your popcorn you should not confuse consumers with packaging. Do not include too much information. It is better to keep it simple. When people are confused, they will probably turn to another brand. You need to encourage potential buyers that they require the product. Packaging which bombards people with too many details is not preferred.
If you are adding an image of the product, try and make it similar to the product. It should not exaggerate it so that consumers get dissatisfied when they open the product. Include details that will help people know all about the popcorn.
What To Tell People:
Use popcorn bags to inform customers about what you are selling. When they know this, they will be more likely to buy it.
When it comes to popcorn you need to tell what flavor it is, the manufacturing and expiry dates, ingredients, health information, etc. If it is microwavable popcorn or some other which needs to be prepared, it is a good idea to provide instructions on how to do this. People need to know how to make it. If they do not, they will be confused and annoyed.
Focus on choosing the right font to add this in. It must adhere to the overall packaging design and be readable as well. If you want to give the message that the brand is a witty and funny one you can choose a font that shows this. Kids will like a font that is childish yet readable. The color of the font must make it simple to read as well.
Focus On Choosing The Right Colors:
Color is an important part of the packaging. It can influence whether the box will look good and be noticed. You need to select colors that will appeal to your consumers. When designing a popcorn cone for kids it is better to choose bright and outstanding colors. The ones for teenagers can be funky and trendy.
Look at color psychology as it is something real. You should know what colors mean to your customers and select the ones that give good feelings.
The images and design you choose for the packaging are important. It will influence whether the packaging attracts and helps in marketing or not.
You may want to give the impression that the brand produces high-quality products. For this, you can choose chic and elegant designs and remain simple. For children cartoons work. A brand may design the packaging artistically as well.
The above are some ways that custom popcorn bags can help with marketing. You should also choose strong material to make these from. This is so that it keeps the product safe and is good for customers. Choose environmentally friendly material which will market your brand as being responsible.