If you’re interested in becoming a digital marketer, there are a couple of different ways to get into the marketing field. Most if not all digital marketers tend to jump into a more traditional marketing role. In essence, there is no real set of experiences that is required but rather a definite skill set. As such, webmasters, copywriters, and even influencers get into the field and make an excellent career out of it. For anyone looking for a more senior role in marketing I would recommend you see ‘Marketing Director‘.
How To Become A Digital Marketer In Three Steps:
- The fundamentals of digital marketing should be learned
- Learning to use marketing tools is an asset
- Every project should be put into a portfolio
1 – The Fundamentals Of Digital Marketing
If you’re thinking about getting into the field, then you’ll need to ensure that you can properly execute a series of technical competencies. Some of these include social media marketing and advertising, SEM, SEO, and email marketing. Besides learning about them, it is important that you also learn to demonstrate various transferable and soft skills that an exceptional digital marketer should possess. Transferrable skills include a strong writing tone, leadership, and a true grasp of the online world.
However, if you’re interested in gaining experience with analytics, SEO, and email marketing, it may take some time before you can truly get the hang of it. Specially designed programs such as BrainStation’s Marketing Bootcamp were designed to ensure that users are able to gain a crucial understanding of accelerated learning in an efficient manner.
2 – Digital Marketing Tools
As you dive into more and more marketing tools, you’ll find that it becomes significantly easier and easier as the days go by. Google Ads and Google Analytics are some key tools used by digital marketers as they monitor and initiatives and campaigns. Others like Moz, SEMrush, and Ahrefs are critical in allowing marketers to conduct proper keyword research, and further identify helpful keywords.
Email campaign tools such as SendGrid and MailChimp also offer users the opportunity to gain more experience with email campaigns. If you’re looking for customer relationship management programs, Hubspot and Salesforce are excellent. However, one of the easiest ways to get into things is through social media.
Marketers in the digital platform are now relying heavily on Twitter, Facebook, LinkedIn, Instagram, and even TikTok. These are the new sources for increased traffic generation. More and more brands are linking with these platforms to ensure that they increase their following with tools such as Later, Hootsuite, and Buffer. So, if you’re looking to stand out from the crowd, those mentioned will surely get you noticed.
3 – Build A Portfolio
Before you can get hired in the online world, potential employers prefer to go with someone who has a portfolio. Portfolios are great for presenting your hard work and for most, it is a challenging process. However, you’ll need to ensure that you demonstrate the outcomes and processes that happened along the way.
Elements such as planning, teamwork, and strategic thinking are all important for your portfolio. If you’ve managed to rack up a newsletter or two or even content marketing articles and social media posts, these are essential to include in your portfolio. If you’ve written copy, designed a neat layout, or even coordinated an ad-buying campaign, all of these should be added. Additionally, if you’ve worked with a team, don’t forget to demonstrate your teamwork skills!
