Running a Google Ads campaign is best left at the hands of experienced professionals. This is why the importance of partnering with the right agency cannot be overstated.
When it comes to choosing the right Google Ads agency, there are a lot of things to consider. The success of your campaign depends on how qualified the agency is for this type of work, so you should do some research before hiring them. Here, we have put together a list of factors that can help you choose an appropriate company for your needs.
Experience and Expertise
The first thing you should look for is experience and expertise. An agency that has been around for a while and has a lot of experience in Google Ads will be more equipped to help you with your campaign. They will know all the ins and outs of the platform, which can save you time and money.
Furthermore, they will have developed proven strategies that have yielded results in the past—something you definitely want on your side.
Services Offered
In addition to looking at an agency’s experience and expertise, it is also important to consider the services they offer. Not all agencies are created equal, and some may specialise in certain areas more than others.
For example, some agencies might be great at creating high-performing ad campaigns while others might be more focused on optimisation and improving your website’s conversion rate. It is important to find an agency that can offer a comprehensive suite of services in order to get the most out of your investment.
Size of the Agency
Another thing you will want to consider is the size of the agency. Generally speaking, bigger agencies are better equipped to handle complex campaigns with multiple moving parts. However, this does not mean that smaller agencies cannot do a great job. It just means they may need more time to get up to speed on your specific business and campaign goals.
In fact, many smaller agencies have been known to do phenomenal work. You just have to do your research and perhaps ask for recommendations to arrive at a high-performing smaller agency.
Working With Sales vs Working with a Consultant
One of the most important things to consider is whether you would rather work with sales or someone who acts more as a consultant. The reason for this distinction is that Google Ads agencies are often very focused on closing new clients and making money, which can sometimes cause them to push unnecessary services on their customers without fully understanding what they really need.
If you want peace of mind knowing your campaign will be handled well no matter what happens, go with an agency that has consultants instead of salespeople. These people tend to have deeper knowledge about online marketing and will always act in your best interest while respecting your budget at the same time. This makes it easier for them to work with you as a long-term partner, which is what you should be looking for when hiring an agency.
When it comes to choosing the right Google Ads agency, there are several things to consider. By keeping these tips in mind, you will be able to find an agency that can help you achieve your marketing goals and grow your business.