How to discover what keywords your competitor is bidding on?

The basis of all successful search marketing campaigns is keyword research. Marketers should take action to create effective PPC ads, including:

  • Targeting pertinent high-intent keywords
  • Organizing campaigns in logical, relevant ad groups
  • Removing unnecessary negative keywords

Keyword research is also necessary to guide your content marketing activities and increase organic traffic. But there are instances when you need to find out what your competitors are doing. You should be concerned about; What search terms are my rivals using?

Read More How to create effective google ads?

What is meant by competitor keywords?

Competitor keywords are those your rivals use to raise their search engine ranks and drive more website visitors. By focusing on competitive keywords, you may appear on the same SERPs (search engine results pages) as your rivals.

 Competitor keyword research might also show shortcomings, such as practical terms they haven’t yet targeted. With this knowledge, you can conduct a competition keyword analysis to choose the next set of keywords to concentrate on.

Why is Competitive keyword analysis most important?

A competitive keyword analysis is one of the best strategies for competing in a crowded market and gaining a significant edge over other companies. How can you discover your rivals’ terms in their paid and organic search campaigns?

Imagine being able to analyze another person’s accomplishments to determine their flaws and exploit them to increase your chances of winning.

In this blog article, we’ll explain how to identify the keywords used by your rivals and use that knowledge to your advantage so that your website rises to the top of search engine rankings.

Required tools for competitor keyword analysis:

How can I find out which keywords my rivals are using, you might wonder?

The answer is: by employing a range of tools. The ideal strategy for you will depend on your needs and budget. There are several ways to check competition keywords. Here are a few well-liked choices:

Keyword Planner for Google AdWords:

This free Google tool provides you with potential bid values and the average monthly search volume for a certain keyword.

Moz Keyword Explorer:

This paid Moz tool displays predicted click-through rate, organic competition, and keyword difficulty—a measure of how challenging it would be to rank for a specific phrase.


This premium tool lets you see which Google AdWords keywords and how much your rivals spend on them.


This compensated marketing tool offers information on keyword difficulty, the number of organic searches, CPC, and other factors.


This premium SEO program provides keyword difficulty, SERP characteristics, and projected organic traffic.

Checking Competitors’ Keywords: Getting Useful Competitor Information from Experts

If you don’t have the time to become proficient with various keyword research tools, speaking with seasoned SEO experts who can explain your rivals’ digital marketing tactics might be beneficial.

These specialists can determine which relevant keywords your competitors are focusing on and what content is ranking for those keywords by analyzing their website and backlink profile.

Seo experts may also assist you in comprehending the link-building tactics used by your rivals and the keywords they are competing for in sponsored searches. This knowledge may be quite helpful in assisting you in developing an all-encompassing digital marketing plan that includes content, technical SEO, digital PR, and more. Working with a digital marketing company to identify rivals’ keywords will give you a competitive advantage.

Consider these keyword metrics:

There are several metrics to take into account when examining competitive keywords:

Search volume:

This shows the monthly volume of searches for a specific target term.

Keyword difficulty:

This gauge the difficulty of ranking for a specific target term. A lower difficulty score indicates an easier time ranking for the term.

Estimated traffic:

This is a forecast of the volume of visitors you could receive from ranking for a certain target term.


The typical cost per click for a certain target term. This measure can be useful in determining the keyword’s commercial worth.

Selecting the Best Competitor Keywords:

Consider how these keywords will fit into your entire marketing plan once you’ve finished your competitive keyword research and created a list of keywords you’d want to target. You must consider both your company objectives and the search volume, keyword difficulty, and expected organic traffic for each keyword.

For example, suppose you’re a tiny firm with a limited marketing budget. In that case, you might want to prioritize low-difficulty search phrases with high search traffic. Alternatively, suppose your company is larger and has more resources. In that case, you may focus on highly competitive phrases with many potential customers.

Choosing which competitor keywords to utilize will ultimately depend on what is best for your company. Since no one solution works for everyone, it’s crucial to take everything into account before making a choice.