There is a science to developing high-converting, low-cost-per-click Google Ads campaigns, just like producing a flawlessly designed post-click landing page. Understanding some fundamental best practices is crucial to get off to a solid start without wasting money and focusing on the right audience.
The dashboard is displayed when you first login into your AdWords account. The interface contains a search bar, eight separate tabs across the top, and many additional configuration options for your freshly created campaign.
It might not be easy to know where to start.
Your AdWords advertising may be a great money spinner for your company without breaking the bank if you start with the appropriate strategy and targeting. Let’s explore the different methods that can assist you in making the most out of Google Ads.
Start with “Search Network Only”:
AdWords campaigns provide a range of campaign kinds; however, most marketers choose search networks or display networks. Your advertising may appear on a network of websites relevant to searches, such as Google search pages and other websites that cooperate with Google to display advertisements (search partners).
The display network, a group of websites that includes Google services like Gmail, Google Finance, YouTube, and Blogger, comes next (mobile sites and apps included).
Even if you target the websites where you want your advertisements to appear, the display network has a more extensive reach. It gives you more impressions but typically lower click-through rates and clicks.
Let’s take an example where your target market is auto dealers, and you are a check guarantee supplier (because they accept many checks for down payments). You may target Forbes Business’s “autos” section for these people.
If you do, you might receive a lot of impressions because it’s a popular website. Still, the click-through rate (CTR) will probably be relatively low, and you won’t likely get many conversions from the post-click landing page.
Ultimately, it can all come down to the nature of your business, your advertising objectives, and the internet habits of your target market. Generally speaking, sticking with Search Network Only is a smart place to start. Click the “Settings” tab and the red “Campaign.”
Therefore, keep it basic and avoid getting too complicated if you’re starting. Start by solely using search, especially if your budget is tight and you’re just trying the AdWords platform. You may subsequently extend to the display network to improve exposure after understanding how your advertising is doing.
PPC advertisements depend on keywords. These keywords cause the search results to include your advertisement. It would help if you chose the ideal keywords for your campaign while using Google Ads.
You must perform keyword research for this. You may find the ideal keywords for your campaign using various research tools. It would help if you concentrated on long-tail keywords while you searched for multiple phrases.
These are phrases of three words or more. The long-tail keywords are more targeted and are more likely to attract quality leads looking for the most relevant results. They increase traffic to your campaign. By studying long-tail keywords, you may get more qualified leads and be inclined to make purchases. This will assist you in increasing conversions for your company.
Refresh your landing page:
You may send your leads to a specific page each time they click on your PPC ad by establishing it in Google Ads. Make sure it is updated, whether on a price page or your home page. You don’t want to send visitors to stale pages because this might turn them off as leads.
Your leads want to view new, current pages. As a result, you could need to spend money on web design services to refresh your site or do it yourself with the aid of numerous design tools. Additionally, it’s critical to remember that you must send your viewers to the right landing page.
Remarketing can increase conversions:
Leads from your Google Ads campaigns will probably take some time to convert. They will click on your advertisement and look into your company, but they won’t buy anything. This is commonplace since many consumers deliberate about their purchases more.
Remarketed advertising can help you keep these leads thinking about your business so that you don’t lose them. You may set up a remarketing campaign to display their advertising for the goods or services they browsed when they click on your ads. This keeps your company front of mind for them.
Start your PPC Google Ads advertising with StarLink Global:
PPC advertising tool is so powerful for generating fresh, reliable leads for your company. By mastering Google Ads, you can build a campaign that attracts qualified leads that convert.
It’s a fantastic chance to expand and increase conversions for your company. We hope that these Google Ads hints and suggestions were enlightening for you. To discover more, contact us right away at Star Link Global!