Your company might have multiple locations across the country or worldwide. Each of your local stores has to fight with its competitors at the local level. Enterprise Local SEO aims to improve brand visibility and drive traffic from local searches. The success of local SEO for your enterprise depends on several factors like budget, number of stores, and your industry. Prioritizing local SEO brings in more revenue and increased reputation at the local level for your enterprise. However, there are many challenges to be overcome when you do localized search engine optimization.
Treat Location Individually
Businesses often have a multipurpose strategy for all their stores. It will not work locally, as each local store will have its challenges, demands, and conditions. You have to focus on what the local people want. Include local keywords that people search for in your locality. If you need help with local keywords, consider getting the Local SEO services of a digital marketing company in your city. You should also update your meta descriptions with relevant keywords. You should also highlight products that appeal to people in the particular area and list seasonal items on your location page. It helps you increase your local SEO rankings. You have to study the local market and the competitors to develop an effective localized SEO strategy for your enterprise. A digital marketing company with enterprise SEO services can help you with that.
Optimize Store Locators
Your store locators play a central role in converting web traffic into foot traffic. Not optimizing your store locators might lose you more visitors to your site. You might lose potential buyers who are searching for stores near them. It is necessary to include a map on your local store page so that customers can easily navigate to your local store. You also need to add information about your store’s address, phone number, and opening & closing hours. Make sure that you also include landmarks, images, and descriptions of the locality. Adding filters will help your customers find the products they are looking for with ease. Store locators increase traffic and save time and money for you and your customers.
Update Google My Business Listing
Your Google My Business helps your customers discover your business. It helps you have a competitive edge over your local competitors, as the locals are more likely to find you first than others. But you would not see your business in the local listings if you do not update your GMB listing frequently. Google prioritizes businesses that regularly update their listing. You also need to stick with one phone number, as Google doesn’t rank a business with multiple phone numbers. You might also need to organize and categorize your business with contextually relevant keywords. Make sure that your business name and address are correct and updated. Regularly monitoring your GMB listing and making changes is indispensable to increase your local SEO rankings.
Create Local Content
When you are a business with thousands of locations, connecting with local customers and integrating into the community is hard. Local content helps you connect your local customers with your brand. You have to communicate to your local audience that you know what is happening around them and want to participate in the local community. Write about local customs and festivals so that your local customers feel that you care about them and their way of life. You can write about the local laws and regulations and provide valuable information about the city through your blog. Never write the same content for different locations. It will hurt your SEO, and you will come across as cold and indifferent to your local customer’s interests.
Get Reviews from Real People
Your reviews can affect your sales and also your SEO rankings. Getting honest reviews from your customers increases your reputation and boosts your visibility. Online reviews give an objective evaluation of your products. Feedback with keywords is essential for a local business to appear at the top of search results. You can get the Local SEO services of a digital marketing agency in your city to help you with keywords. Getting reviews from multiple people provides a more balanced perception of your business. Having several positive reviews influences your customers to buy your products. Negative feedback can hurt your reputation.
However, if you don’t allow negative feedback, your customers would be suspicious of your brand. Responding to positive reviews will make your customers feel that you hear them. Responding to negative feedback with the promise of reparation builds trust and improves your brand image. Reviews and ratings provide fresh information for your search engines to feed. You can also share your positive reviews and ratings on social media. It will drive traffic to your local page and improve your Google rankings. You can consider purchasing the enterprise SEO services of a digital marketing company to help you develop a review strategy.