As a newcomer or marketer still looking to find their niche, navigating your way through the digital industry can be challenging because of how broad it is. It’s like starting your sports betting journey with no knowledge of things like NFL picks, how to choose the best sportsbook, and what sports you’d like to place your first bet on. 

From mastering content marketing and SEO to being aware of top data analytics tools, all this can be a lot to take in if you struggle to keep your eyes fixed on areas of a business that actually matter. So, with so much to explore, how does one set themselves apart from the competition or fast-track their climb up the corporate ladder if you’re looking to become successful in the digital marketing space? 

Well, you’ve come to the right place because this article will provide you with key skills that you need to keep relevant in an ever-changing digital industry. Let’s look at four key skills that you can start your digital marketing journey with.

Video Marketing

Video marketing continues to take the internet by storm, and it doesn’t look like this will change anytime soon. Customers enjoy having messages relayed through video content, especially on social media. This is because research shows that 80% of people who purchase a product or service do so after watching a brand’s video. 

As you work your way to becoming a digital marketing professional, keep in mind that you don’t have to put yourself under pressure to know everything that relates to video production. But a good place to start is to try creating videos of your own without hiring a professional. The virtual space offers several tools that can help you do that, and if you get a little training on it, another skill can be added to your portfolio. 

SEO And SEM

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are keys to every level of your digital marketing journey. It’s a must-have that every professional should have a basic handle on. You don’t need to go as far as knowing all the highly technical and back-end stuff, but you do need to know how SEO and SEM work. Essentially, it would help if you built a solid foundation to understand content optimization and the best business practices needed to run a successful and sustainable digital marketing campaign. 

SEM and SEO can help you understand and influence your whole digital strategy on a content and data level. So, it’s important that you’re able to communicate with your team members about this because you won’t grow as a digital marketing professional if you have no basic knowledge and understanding of how SEM and SEO work together. Otherwise, your efforts will be just as useless as having NFL predictions with no grip on how to use them. 

Content Marketing

Everything in digital marketing is centered around content, and content marketing will play a crucial role no matter what happens. It’s advisable that you spend a lot of time learning and mastering content marketing, as it is a massive job in itself. 

Basically, you’re tasked with the job of creating high-quality content that’s SEO-friendly for channels. You also have to create a smooth and effective content marketing strategy to engage with audiences and ultimately convert them to a specific product or service. 

Data And Analytics

It doesn’t matter what niche of digital marketing you venture into; analytics will always be at the center of all your strategies, so it can help you make more informed data-driven decisions for each campaign. 

Monitoring and reporting all your data through practical tools like Google Analytics is relatively simple to do. The tricky part is when you have to gather and use this information and data to understand and interpret customer behavior better. This can help provide you with solutions that will increase traffic and conversions. With a solid understanding of data and analytics, all this can be just as beneficial as consulting with NFL expert picks right before placing an NFL bet.