Nowadays, the market is changing so rapidly that the usual marketing tools and advertising channels no longer give the desired result.
With the development of network technologies, a huge number of types of marketing have appeared: content marketing, social media marketing, search marketing, performance marketing, email marketing, video marketing, influencer marketing, etc. This multitude of separate product lines is often mentioned when online marketing or digital marketing is mentioned. Here are two more additional marketing. How to distinguish them and what is the relationship with all the form listed above? What is the difference between digital marketing and online marketing? It is not always easy to answer these questions, even for those who work within the specializations of online promotion. The differences between digital marketing and Online marketing are almost hardly noticeable, but there is still a difference. We offer you to understand this in this article.
What is Online Marketing?
Online marketing appeared and developed along with the global network, the technologies used in it and the variety of user resources. The more popular the internet became, the more attention of companies and marketers it attracted. All Online marketing tools known today did not appear immediately; therefore, within the framework of its concept, each of them began to be used and continues to do it independently. Some of the companies prefer to focus on SEO, optimization of user experience on the site and paid promotion, others – to use content, communities in social networks and email newsletters, and others – other combinations. Like some companies provide SEO services like SEO company in Delhi comes in under online marketing.
It can be said that online marketing mainly concentrates on creating an online advertising presence for a product and generating traffic to a company’s or brand’s website. Each organization in its own way came to the decision to promote on the internet: someone for reasons of a reserved marketing budget, someone because of doing business on the Online, which made the use of online advertising logical. And while online marketing attracts companies with its transparency of performance indicators of their efforts, they have historically been applied separately for each channel. Moreover, the parameters of the return on investment are compared with each other in order to select the most profitable instruments.
The emergence and rapid development of digital marketing
The widespread use of devices that have a connection to the network, the main of which are smartphones, forced to reconsider approaches to promotion. First of all, there was a shift in focus from broadcasting impersonal messages to the audience of consumers towards providing personal interaction with brands. The multitude of communication platforms that are present on people’s phones also made people looks differently at the approach to advertising. It has become important for companies not only to be able to build communication using many different channels, but also, if possible, to recognize each individual person, regardless of which way of communication he chooses at any given moment.
The second difference between digital marketing is that the user’s smartphone acts not only as a means of communication with the brand, but also as its identifier in time, space and environments – online or offline. Thus, engaging with consumers in digital marketing is not just limited to the online.
Having learned to identify each individual user and his touch with the company, it became clear that the customer’s journey to purchase does not look easy and fast. It consists of many stages, each of which has its own impact on the options under consideration. In this case, the client does not necessarily go through them in sequential order. He can go back to earlier stages and re-start his research.
Multiple touch points show the need for different impacts on the consumer using different tools. As a result, the efficiency becomes more relevant not so much of the transformation of the client’s state on his route to purchase as an integrated parameter that takes into account communications, starting from the first acquaintance with the brand to paying for the corresponding product or service, as well as the subsequent return to repeat purchases.
Thus, the ideology of digital marketing implies customer identification, tracking behavior, assignment to a specific segment and providing personalized communications with it to stimulate the first purchase and further retention. The organization who provides digital marketing and SEO services called agencies or company like digital marketing agency in Delhi, India and SEO Company in Delhi.
How does digital marketing differ from online marketing?
Digital marketing is a broader concept and includes all the tools that online marketing operates with. This is not surprising, since technologies that are digital in nature are close to both approaches to promotion. However, for Online marketing, the indicators of online coverage, traffic and its conversion on the company’s website are important, while for digital, the main thing is to recognize the user, take into account his behavioral features to construct a scenario of interaction with him, in order to eventually bring him to a purchase.
Thus, the key difference between the two is that digital promotion is more personalized. This implies a deeper understanding of users. The latter is impossible without identifying customers and, accordingly, collecting data about them. As a result, the concept of digital marketing is more complex than online marketing.
The latter, in achieving its goals, relies mainly on statistics of coverage, visits and purchases and seeks to maximize the result at every stage. For digital marketing, in addition to these indicators, it is also important to know why a particular target action took place on the part of the user or not. The digital promotion approach uses deeper analytics and, as a result, a much more complex strategy for attracting and retaining customers.
Learning how to promote goods and services in the standard of modern digital marketing is advisable even for those professionals who are already associated with online promotion. Moreover, it will be useful to those who are just going to take the first step into a new sphere of digital promotion.