There’s no denying that the coronavirus has hit the business communities hard across the globe. Small businesses are particularly affected. The good news is that after months of lockdown closures, governments have finally eased lockdown measures and businesses are reopening.
Many businesses have worked hard to offer their services online during the lockdown. Running business operations online entirely presented with several other challenges. There was a change in hiring strategy, buying and selling tactics, and advertising approaches. For instance, with literally no one on the streets for months, outdoor advertising was particularly not a part of marketing strategies. However, now that the lockdown is over, projecting that your business is up and running is very important. And for that, you need to leverage effective outdoor advertising strategies.
Why is Outdoor Advertising Effective?
OOH, or out-of-home advertising is everywhere. It’s more like a mandatory part of our lives and we don’t recognize it as a marketing technique. This is perhaps the biggest plus point of this marketing type. Those billboards, posters, and pamphlets have become an essential part of our daily commutes. We are used to those daily sights.
However, while designing your outdoor advertising content, make sure that it is not too casual that people just see and forget. Add effective CTAs to reap the benefits of OOH advertising.
Benefits of Out-of-Home Advertising
For the uninitiated, outdoor advertising refers to buying space on bus stands, billboards, street furniture, outdoor digital signage, and so on. you use marketing content about your brand, services, and products.
Whether you are a newbie or a seasoned outdoor advertiser, you can’t miss out on the benefits of outdoor marketing in these post-coronavirus times. You need it to reassure your customers that you are here to cater to their needs. You need to rebuild trust and win your customers back.
The following are some of the many benefits of outdoor advertising:
- It’s hard to miss.
- Increased brand recognition.
- Increased exposure.
- A great opportunity to advertise limited-time offers, sales, and promotions.
- Fits in with your business’s established strategies.
Here are some of the most popular forms of outdoor advertising, which you need to try for your business.
Whenever you think of outdoor advertising, the first thing that pops up in your mind is a shiny billboard. Billboards are arguably the most effective outdoor advertising channel for any business. They are a high impact and are effective in communicating your message to the local community.
Billboards are eye-catching and can communicate simple messages in a grand way. Posting a touching line in these post-coronavirus times can be highly effective. For instance, “We would love to catch up with you so visit us and let us take care of your needs.”
You can be creative with your message. For instance, you can add an image of your store’s entrance, ready to receive clients. Having it all inscribed on a billboard will pass your message across. It will let your customers know that your business is back on track and they will reach out to you.
Leverage Digital Signage
Outdoor digital signs are versatile and catchy. Now that people are back on the streets, you don’t want them to miss that you are open to business. Digital signage is highly engaging and you can use it to get creative with your marketing content.
Just like businesses, flight operations are also coming back to life. This means that you can add transit advertising to your outdoor marketing. Moreover, people have also started using public transport like taxis and bus services.
The sides of the buses and taxis are great places to spread your message across the local communities.
Use Lamp Posts
Lamppost banners are placed right below the street lights. They are hard to miss because they are very noticeable at night. The banner style on a lamp post in a street is particularly catchy.
So, make some important announcements related to your business using lamp post advertising.
To effectively target commuters, you need to create a bridge banner for rush hours. These banners are typically places on small bridges in the busy highways. This strategy only targets people who commute a lot. Therefore, it is a little specific.
If you want to incorporate it, it is important to consider the locations where your target audience is focused. You don’t need to advertise on every busy road highway if it is not intersecting with your targeted audience.
Use Point of Sale Displays
There are more impulsive buyers out there than you think. And using points of sale displays is a great way to lure them in. Displaying your ad on cashier counters while ensuring the availability of your products is a great way to facilitate harmless yet efficient last-minute purchases.
Moreover, this is one of the simplest and least expensive ways to advertise your products. It also involves minimum effort and hassle. And lastly, it’s a subtle way to market your products. Therefore, before you hire a sales staffing agency post-coronavirus, try these advertising strategies for more benefits.