promotional ideas for online stores: how to increase sales on the holidays

Define your goals and create a plan to achieve them

Without specific goals, it is difficult to create a plan and campaigns that are effective.

It is important to create SMART objectives .: An acronym that in English stands for specific, measurable, achievable, relevant and timely.

Here is an example of how this concept works:

Your goal: more sales with brewdog discount code.

Your SMART Goal: Increase your total profits between October and December 2021 compared to the same period in 2020.

Customize your packaging

We all know how important it is generally to have custom packaging for your brand . 

Delivering their purchase to your customers in a Christmas-themed box , it will be an extra touch that will make them happy , regardless of whether they bought the product for themselves or for others. They could also use your box as a decorative element in their home or office or share an unboxing photo or video on their social networks; things to keep in mind if you want to create branding that makes your brand memorable.

With Packhelp you can do it easily! Thanks to our online editor you can design your Christmas packaging in a few simple steps!

Use seasonal keywords for your PPC campaigns

During the holiday season, you will lag behind if you don’t adapt your Adwords campaigns to seasonal keywords. For example, ‘decoration materials’ is a popular keyword all year round, but the keywords ‘buy Christmas decorations’ and ‘DIY Christmas decorations’ peak, of course, in the last week of November.

What does it mean to you?

You will be able to have a more successful PPC campaign if you adapt the words you use in the run up to Christmas. In fact, a good PPC campaign is fundamentally based on a solid search for effective themes and keywords for a specific period and for your target audience.

Offer free tracked shipping

Today, customers expect free shipping.

It doesn’t matter if it’s a small bottle of beard oil or a kitchen bench. Free shipping on online shopping is an incentive that many people expect in 2021 , especially if you spend a certain amount: usually more than € 30.

Plus, free shipping will make you stand out from your competitors ; or, if they offer it too, it will at least put you on the same level as them .

Finally, it is important that the shipment is traceable . Customers want to be able to check where their package is , so they have a better idea of ​​when it might arrive. This is also an element that gives security to the customer who makes an online purchase, but which is unusual to do so.

Create sets or combinations of products

Want to take your gift guide to the next level? Think about combining some of your most popular products together . Creating product sets , which allow your customers to save on the cost of individual products, or even just buy products that work well in combination, is a great way to increase sales . In the example below, you can see how cosmetics brand Charlotte Tilbury does this very well:

Don’t forget to make the most of the ‘post’ Christmas too

There is a blurry period between Christmas and the time when people return to work in the new year.

This is a great time to continue to focus on selling: people are usually happy and relaxed, spend time with family and have more free time.

Make discounts on your excess stock , to coincide with the typical sales of the period or immediately after New Year’s. It’s a great way to get rid of some stagnant products and make room for the new New Year’s product range.

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