Reasons to Use a Transactional Email Service

Automation is rapidly becoming a significant part of today’s world. It is present in every domain and every place in the world. It plays a major role in taking the world towards a futuristic path. You can find automation even in simple instances of everyday life, like transaction emails. These are automated emails that are used for active user interaction. There are various reasons to use an mail API (Application Programming Interface), you can refer to the following points to get an understanding:

Receiving and confirming

Transaction emails are commonly used for sending receipts and confirmations. For example, if you have made an online payment for something you have purchased from a website, you will receive a confirmation mail for your order and a successful payment receipt. Another example can be a confirmation mail for the successful creation of an account on a social media site. These types of emails are automatically generated. 

Explicit or immediate requests

Automated emails are often used for immediate responses requested by users. For example, when you forget your account password, you click on the reset link, and after successfully resetting your password, you receive an immediate success response. These automated emails are direct responses that are urgent and important for the users. These are important emails because they contain essential information without which the user can not function. 

Account-related alerts

These emails are not like explicit emails but are triggered by specific changes made in an account. For example, when you are trying to make a payment for an order, but it fails, you receive an email conveying to you about the failure of your payment. These types of emails are account-related alerts and are generated automatically. These emails can also include alerts for unauthorized logins, password changes, failures, etc. 

Behavioral emails

Some transactional emails are used for marketing purposes like enhancing user experience and ensuring customer loyalty. For example, when you become a part of an online community or take a subscription for a service. You start receiving emails after a specific interval of days, weeks, or months. These automated emails will convey new features, achievements, milestones, etc. Behavioral emails also include monthly reminder emails, account reactivation emails, etc. 

Event-driven notifications

The event-driven notifications are like reminders for specific events like updates, notifications, events, and activity reminders. For example, when you order something online, you start receiving updates about each event, like shipping statuses through email. These updates are event-driven notifications. These emails are automated and dedicated to conveying essential information based on the events. 


Transaction emails are also used to convey information in groups. Sometimes automated emails clutter in your inbox, making you miss out on important emails. Hence, the user can choose to receive information from the same source weekly or monthly. These weekly emails shall contain all the information in groups so that you can access the information and avoid clutter. 

Referrals and invites

Sometimes you receive emails that contain links to open an account in a particular portal. These automated emails are referrals and invites. You can use the links to open an account in the concerned portals. These emails are triggered by people who open an account in a portal and initiate referral mails to their contacts. 

The points mentioned above will help you understand why using an email API, a.k.a transaction emails. It helps maintain regular communication and enhances the communication between users. Many brands benefit by using automated emails as it helps them promote their business and gain profit.