SEO Website Optimization is a key parameter for increasing traffic and website promotion in search results.
Although WordPress is designed with all SEO requirements in mind, you will need to optimize your content when you add it to your site and when you update it.
If you want to increase search traffic on your site, read this article to the end. You will learn about the most effective ways to get traffic from search engines, which are suitable for any site.
What is SEO
SEO is short for Search Engine Optimization , that is, Optimization for search engines such as Google.
It is a strategy for optimizing your content for search engines to get more traffic and rank higher in search results.
SEO is not a trick to trick or beat search engines – it is followed by a ban. This is the creation of properly formatted content (and a site), which is understandable by search engines to serve this content to relevant user requests.
Search engines use several hundred factors to rank sites in search results. The most important ones are:
- Relevance and Uniqueness (quality content)
- Authority of the site
- Visitor trust (behavioral characteristics)
- Site speed
- UX / UI
- Mobile device support
When users make search queries on search engines, SEO-optimized content appears higher in the search results. If your content meets their requirements, you will get more conversions to your site.
Why SEO is important
Search engine traffic is one of the top traffic sources. On many sites, search traffic is the main traffic.
Google and other search engines use complex algorithms to understand and rank content in search results.
Search engines are constantly improving these algorithms, for example, Google makes about 3,000 changes to search algorithms per year (100 changes per day).
If your content is under-optimized, search engines can match your content with incorrect user searches. Therefore, your content may not appear in search results for the queries that you expected.
As a result, your site will not appear in the search results for the queries you need, and you will receive more irrelevant traffic. Seo services company’s site and they had post relevant content on site it’s a good example of niche specific site. This will negatively affect visitor behavior and reduce traffic from search engines.
Use the rules described in this article, they will help you get more traffic from search engines.
Basics SEO for WordPress
Setting up SEO does not require any special technical knowledge.
In this guide, rules that require 20% of the effort and give 80% of the result.
Add XML Sitemap
XML sitemap is a specially formatted file that contains links to all pages of the site. This file is created specifically for search bots so that they can start indexing the site faster.
Add site to Google Webmaster Panel
The Google Webmaster Panel, or Google Search Console , is a set of Google tools that allows site owners to see a site through the eyes of search engines.
The webmaster’s panel provides data on how site pages are displayed in search. You can see the search terms used to find your site, how each page appears in search results, how often visitors click through to your pages, and other data.
This information helps you understand what works on your site and what doesn’t. Depending on this, you can change your content publishing strategy.
Also, the Webmaster’s Panel warns you if something has happened to the site, for example, if search robots find duplicate content, do not have access to a specific page, the site is unavailable, or there are problems with indexing.
Optimize your blog
To optimize your SEO, it’s not enough just to install and configure an SEO plugin. SEO is an ongoing process that needs to be done along with adding new content and improving old ones.
One of the search engine ranking factors is content updating.
Review old content from time to time, remove outdated information, add new one.
Make content easier to read without compromising its value. For example, you can phrase a sentence or paragraph in a different way, this can be reflected in an increase in the time visitors spend on the page.
The Yoast SEO plugin allows you to add Title, Description and Keywords to Posts and Pages. The plugin also shows a snippet that users will see in search results.
SEO optimization when creating content
If you use these basic principles, install an SEO plugin, and create content that helps users, your site will receive a lot of traffic from search engines.
WordPress displays links to your Posts on multiple pages, for example, home page, category archive, tag archive, date archive, author page, and so on.
By default, WordPress shows the complete Post on these pages. This is bad for SEO because search engines will mistake it for duplicate content. Duplicate pages will compete in search results. Full content pages themselves will take longer to load.
The essence of numerous changes in search engine algorithms is to serve users with the best content that meets their needs.
For example, a user made a request and started opening pages in the search results. When search engines see that a user has spent some time on a certain page, closed the page and no longer opens other pages for this request, this gives search engines a signal that there is an answer to this request on this page.
You don’t need to adjust to search engine algorithms, you need to create content that users like and answers their questions.
The essence of SEO is to find user search queries about your content and use them when creating content.
Fill in the title, description and keyword for each page. Add descriptions to each picture.