Visuals, as part of your brand identity, are your company’s face, and the first thing people notice when they land on your social media channels. From your profile photo to your imagery, visual social media branding should send a clear and consistent message to your existing followers and potential visitors.
Your visual identity, including color schemes, fonts, logo usage, imagery styles, and filters, ladies suits should exude uniqueness and relevance.
Let’s break down the most effective visual strategies that can position you as a reliable and memorable brand of the community.
Be Consistent in Communicating Your Brand Values
Understanding and portraying your company culture and main values in the visuals will induce the exact kind of emotions you expected from customers.
Being simple and clear while tailoring your content according to various social media channels’ characteristics will build trust and accuracy. In contrast, throwing different elements mixed into your visual brand identity will only confuse your audience.
Turn Infographics into Visuals
Give your followers a quick visual snapshot of your statistical information in a visually appealing and interactive way. A well-designed infographic is engaging and makes complex topics more approachable, allowing your audience to immerse themselves in it.
Furthermore, animated infographic is one of the most powerful and persuasive tools to convince people about your business’s relevance. Your creative team or a branding social media agency can prepare specific layouts for different types of data such as product attributes, customer reviews, or business success, so you can only update each template when necessary.
Incorporate the Key Visual Social Media Branding Elements
An appropriately featured logo makes your images clean and recognizable. Think of all the pins you publish on Pinterest, for instance. Without inserting your logo, you risk being easily forgotten as the original source of the content after it was repined.
Discreetly featuring it in the corner of the visual only where it’s necessary without being obtrusive can be a useful way of creating social media presence. However, you should be mindful not to overdo it.
For example, if you uploaded your logo as your profile picture on Facebook, Twitter, LinkedIn, or YouTube — try to avoid repeating it in your cover photo too.
Fonts can add personality to words while emphasizing emotions. There are a lot of different categories of fonts to choose from. Do you want to perceived as professional, respectable, conservative, fun, or energetic? The best way to showcase your authority is to be aware of using fonts to clarify your vision.
The color palette represents your brand identity and incorporating them in graphic design elements and images via social media platforms creates a strong sense of brand recognition.
Colors reflect emotions, so choosing to use them in the correct hues and tones throughout various social media platforms can strengthen your brand’s image significantly.
For example, blue presents dependability, loyalty, and calmness. It great to used for financial institutions, social networks, corporate industries, and soothing/beauty spas.
Purple known to represent creativity, royalty, and spirituality. Darker shades are great to use for luxury brands, and lighter shades are more feminine.
Red a dynamic color known to stimulate appetite and draw in attention, therefore, it is ideal for brands that evoke passion or power.
Black represents power and elegance. It is the color of authority, and evokes a timeless and bold appeal, often used in fashion, editorial and luxury brands.
Use Appropriate Imagery
Avoid using stock images if you want to be perceived as an authentic brand rather than a replication profile that promotes their product/service using the same pictures as their competitors.
Once you have your photos ready, you can make your imagery style concept consistent by incorporating templates or scheduling tools. As soon as you have the base for your visual ready, all you’ll have to do is make minor touch-ups and customization.
Another tip: When sharing links with a picture preview, avoid social media channels to pull a random media from your post automatically. Instead, always have a thumbnail image prepared for your YouTube videos to make your content more visually compelling.
One more aspect you should consider when preparing your images is providing alt-text descriptions that allow the visually impaired to appreciate images.
For your videos, don’t forget to feature captions and descriptive transcripts for the hearing impaired viewers. Do you want to captivate your social media community with visual branding that inspires? Contact HighKey to learn more about building a unique and recognizable brand