Social selling is a way of using social media to find and engage with new prospects. It provides values to your audience by answering open-ending questions, responding to comments and sharing content throughout the buying journey.
Social selling is a new sales model. Contrary to the old sales model that involves cold calls, sales demonstrations, and lead qualification, social selling involves the use of social networking, educating and engaging prospects.
This new sales model requires proving engaging and informative content to your prospects to impress them on how you can help them to solve their current problems with your products and services. There is no denying the fact that social selling can enhance your business. It is a kind of sales strategy you can use to get more and more prospects. Here is how you can begin it.
First, create value
When you are following up your prospects on a social media site, you must be informed. LinkedIn and Facebook are the best social media platforms to engage your prospects nowadays using the new sales model. If you want to build a new relationship with your customer, you should know what they are looking for.
It will be an actual value if you provide them with what they exactly need. Providing the correct information at the right time is crucial to converting your prospects into sales. Know what kind of questions people are putting up, and then brainstorm how you can help them.
Know what people say about your company
What you say about your company online is crucial, but what is more crucial is what your customers say about you. If you want to grow your business, you need to attract more and more clients. Remember that they are smart to make a decision.
They will not completely believe your words. They will instead find out what other people say about you. This is why it is crucial to listen to what others say about your products and services. Ensure that you carefully assess blog reviews, tweets, and comments to check you are not in a bad light.
People’s words will make your brand. If they appreciate your products and services, you will eventually become a recognized and reputed company. Try to research in detail to know-how is the image of your business.
Target organizations instead of individuals
Undoubtedly information is flooding the internet. It can be not very easy to deal with lots of information. You do not need to target individual prospects because that is not a proper strategy. Instead, you should target the entire organization.
If you are targeting the entire company, you will be able to target all contacts instead of calling one by one. You can quickly gain insight and effectively make decisions. You will have to identify a company that is on your prospect list.
Then you can use online tools to search for connections by reviewing the entire company. For instance, if you are targeting prospect organizations on LinkedIn, you can use LinkedIn Sales Navigator.
Provide valuable content
You will have to provide valuable information to your users if you want them to buy your products and services from them. They want to know how your products and services can benefit them and how they are better than your competitors. However, apart from it, they want to know just a simple solution to their problems.
When it comes to providing value to your users, you need to find out what kind of content they seek out. You do not need to reinvent the wheel by covering topics that are already on the internet in abundance.
You should find out what your prospects are seeking and how you can provide that information. For instance, if your prospects are looking for the best practices, you can share a blog. You can also create content based on questions and comments people posted on social networking sites. You can share any content as long as it provides value to your users.
To target your prospects, you will need to know what they are looking for, how impressed your current users are with your products and services.
For this, you will have to use tools. If you do not have money to invest in such tools, you can take out private loans in the UK.