If you have very little insight into search engine optimization, then you’re going to want to learn a thing or two about it before getting stuck in. The best place to start, is with SEO tips that are tailored towards the beginner.
For the beginner, SEO can seem like a lot. Primarily because of how expansive SEO is, which is further compounded by the continuous updates and changes to the search engine algorithm. That’s the main reason why you’ll need to stay up to speed with the latest changes and tips if you want to remain relevant in this field.
With that in mind, we have put together a list of 7 important SEO tips that you’ll want to know, whether you’re a beginner or not.
1. Perform Keyword Research
If you’ve read a good amount of SEO tips, then it’s likely that you’ve come across at least one, recommending you carry out keyword research. That’s because it’s a necessity, but you don’t want your research to be shallow. You will need to delve deeper, so that you have a more comprehensive outlook on your keywords, how they are performing and their profitability.
You can use Google’s Keyword Planner to get detailed information on keyword ideas. There are also a host of other tools that you can use. They will reveal such data as monthly searches, official rankings, click-through rates, and more. Keyword ideas will essentially give you a list of related terms. All-in-all, when it comes to keyword research, this is an area you want to put your whole attention into. As it can make or break your website.
2. Check All Links Are Working
Have you ever checked all the links on your site to see whether or not they are working? Firstly, if you’re doing any sort of work on the site, then you may want to hide or take those pages offline, so that they don’t get in the way of what your site is about. It will also help protect any data from being leaked. The next thing you can do, is go through all the various links on your site, and check them manually. Just click on them and observe where they go. There are also plug-ins that you can use to do just this. Whether or not you will use one, should depend on the size of your site.
3. Enhance User Experience
User experience is one of the more important aspects of SEO nowadays, as the major search engines like to emphasize it. User experience is made up of many components, one of them is bounce rate. Which refers to the number of people who arrive and leave, almost immediately. A great user experience can greatly decrease your bounce rate.
However, websites with a poor user experience will have a much larger bounce rate, which can adversely affect your site in many ways. That is why you want to focus on user experience, as one of the more important aspects of SEO today.
One way that you can very easily improve your user experience, is by improving or decreasing your sites load time. The average user has a low attention span and will leave a site if they are made to wait to long for it to load. If you want the most amount of visitors to your site to stick around, to read your content, then you need a site that loads quickly. A faster site can improve your bounce rate, which in turn will benefit your site.
There are services like Google Page Speed Insights that you can use to test the speed of your website.
You also want to ensure all your clickable elements are working as they should (as previously covered). When it comes to visual factors, we’re looking at colour schemes, page layout, font format etc. All of which are capable of influencing the opinion of your visitors.
4. Quality Content
Another important SEO tip that you should be hip to is content quality. The quality of your sites content is an essential ranking factor in the search engines.
When it comes to ranking your sites pages, the search engines will consider a number of factors. Factors such as content relevance and freshness are things that are looked at and considered.
To keep your site at the top of things, you’ll want to produce the highest equality of content. You also want to update older content, on a regular basis, which could mean, adding additional information or adding images. Keeping your site relevant and fresh are sure ways of, not only getting your site to the top of the search engines, but also improving your sites click through rates.
5. Image Optimisation
Of the many factors that search engines consider, when it comes to ranking, image optimisation is without a doubt, amongst them. Image optimisation can affect your sites rankings quite significantly, as the search engine spider bots will use your image metadata to determine what your site is about. And if this data is properly optimised, it will help your site rank higher. So, be sure to include the correct metadata when adding images to your old and new content pages.
When it comes to optimising your sites images, the process of doing it, is crucial to your sites success. File type conversion, image compression and other such takes, are there to ensure your site loads quickly, irrespective of the device the end user is viewing your site on.
6. Include Keywords in Your Permalink Structure
By default, your sites permalink structure will be a simple number, denoting all your individual pages.
However, you don’t want to stick with the default, as it isn’t optimal for SEO.
You want to go with a URL structure that includes text, ensuring it has your target keyword in it.
So instead of sticking with the default structure, which may look something like the following:
You’ll want to change it to something like this:
7. Link Your Pages Internally
There are content management systems that are capable of doing this automatically. But if your one does not, then you will need to go out of your way, to link to all the most important pages on your site. Creating a web of links between all your sites individual pages.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk/.