Organisations around the world have sped up their digitalisation process in this new normal. Whether you run an agency, work with one, or are looking to advance your career, digital marketing teaches you how to represent and manage brands in the digital space.
Start by choosing the right digital marketing course for your career.
Top Digital Marketing Courses For Your Career:
Google Online Marketing Challenge
This digital marketing course by Google is one of the top courses for beginners because of its proficiency and diversity while presenting content. It has several modules that cover topics like online advertising and video marketing, along with introductions to SEO and Google Analytics. The Google brand name is the reason enough for you to opt for this course.
PPC University by WordStream
PPC University provides three different streaming options for beginners who are learning online. The main subject of this course is the PPC strategy and it contains modules that cover social advertising and best practices in the PPC world. PPC University is a mobile-friendly platform which helps you learn on the go, which makes it one of the leading choices for you.
Social Media Quickstarter Digital Marketing Course
This course is offered by Constant Contact and focuses on email promotions and social media marketing. It helps business professionals learn how to use advertising strategies that can maximise exposure and increase profits. Social Media Quickstarter is a free online course with best practices for Facebook, Twitter, LinkedIn, Pinterest and other social media platforms.
Inbound Digital Marketing Course by HubSpot Academy
HubSpot Academy is a leading online education platform. It automatically adds a badge to your LinkedIn profile to tell employers that you have completed advanced courses and have the certified skills for the job. The Inbound Digital Marketing Course equips you with the basics of inbound marketing, landing pages, blogging, conversion optimisation and email marketing.
Free Diploma in eBusiness by Alison
Alison was the first Massive Online Open Course (MOOC) provider of its time. Its Free Diploma in eBusiness course gives you the tools you will need to use Google Analytics and AdWords. It also teaches you how to track campaigns and derive insights from a revenue matrix.
Introduction to Social Media Strategy by Skillshare
This course has been designed for those looking to advertise on social media platforms like Facebook, Instagram and Twitter. It teaches you about the right tools to use and gives insight into creating engaging and shareable content. Skillshare is a credible platform used by professionals around the world. You can learn to find your business’ voice and also about how paid advertising works.
What is Social? by Coursera
Coursera is a platform that curates information and courses from top universities across the world. Northwestern University has designed digital marketing courses that focus on social trends and audience targeting on social media. This course teaches you about data analysis and behaviour analysis to identify upcoming trends and plan your social strategy accordingly.
Facebook advertising can take multiple forms. Blueprint gives you insight into basic terminology used within Facebook and Instagram advertising, along with best practices for social media success. You also learn how to optimise your targeted ads so that you reach the right people. Facebook Blueprint is the best way to learn how to make a Facebook page that creates a positive experience.
If you are looking for an online SEO course to teach you more than just the essentials of Google search engine optimisation, this course is right for you. SEO is more important today than ever before, with businesses going neck-to-neck to rank highest on Google searches. This course teaches you why link building and content marketing are important.
Viral Marketing and How to Create Contagious Content by Coursera
Some things go viral on social media while others remain unnoticed forever. This course on viral marketing helps you understand how viral content is about more than just writing or crafting your sales pitch. It explains the importance of social influence and word of mouth.
Today, the business world is transforming faster than ever before. Start your digital marketing training online today to journey into one of the most promising careers of this decade.