What Are the Functions of a Virtual Summit Software?

Virtual Summit software is a powerful tool to increase sales by upselling your prospects. With its tools, you can create an automated follow-up system, build a targeted list, and promote your summit on social media. These functions are crucial to the success of your summit. But how can you make the most of it? First, you need to identify what the summit is all about. What are your goals? And how will you measure your success? You can also learn more at goldcast.io.

Create a story arc for your summit

Before creating a virtual summit, think about its purpose and the audience it will reach. Does it revolve around a particular subject? Or does it relate to your business’s SEO niche? The main goal of a virtual summit is to educate your audience on a specific topic, so it’s vital to pick the right subject. After defining your audience, choose relevant issues.

A good story arc is essential, whether you’re focusing on online or offline events. Write a narrative that highlights the most critical aspects of your event and explains its USP. Your audience will feel more engaged in the content if you have a clear arc for its progression. And if it’s a virtual summit, consider bringing in sponsors who will help you spread the word about your product or service.

Automate follow-up emails

To host a virtual summit, you probably need to send follow-up emails to potential speakers. While you can manually send a message to your speakers, this may not be as effective. A copy-pasted email may look spammy, suggesting a lack of personalization. 

When you relaunch your virtual summit, you can continue to leverage the event. Make sure your processes and contents are complete before you relaunch. This way, you won’t have to waste time recording new sessions. Many summit hosts also relaunch their summits quarterly or yearly. Make sure to update the dates in your email templates and on your website and double-check that your automated processes are still in place to ensure maximum success.

Build a targeted list of leads

A Virtual Summit is a great way to build a targeted list of leads. You can use the playbook page of the summit to promote a PDF download. You can even use it to promote any other type of download. The playbook page should cover the critical action points covered during the summit. In addition, you can include a down-sell offer to get people interested in the program. It will help you build your list in two ways: first, you can send visitors to a landing page. The second option is to send them directly to a squeeze page with a down-sell.

To build a targeted list of leads for your virtual summit, you should focus on getting new subscribers. Several ways to convince people to join your summit include your email list, social media platforms, and ads. The Profitable Summit Hook is the best way to draw in new subscribers. Ensure you use several methods to promote your virtual summit, including your email list, social media platforms, and ads.

Promote your summit on social media

One way to promote your virtual summit on social media is by partnering with sponsors. Sponsors can sell tickets to your event and advertise it to their customers. Not only will your sponsors be able to promote your summit, but they will also have leads they can use to sell their products. Offering a commission to sponsors is an intelligent way to multiply the number of attendees. You can also use sponsors as incentivizes.

A virtual summit can increase the authority of thought leaders and generate a lot of profit. Not only will your virtual summit bring you a lot of qualified traffic, but you’ll also gain connections with like-minded professionals who will continue to purchase from you long after the event ends. Additionally, your guests’ networks will be interested in sharing your event, so offering them a chance to do so can increase their own business. Finally, creating an all-access pass for the summit’s speakers gives them lifetime access to all the videos and audio clips.

Monitor event traffic

When you’re running an event, you need to monitor event traffic for various reasons. Sometimes, people may have problems registering or logging in to your event. Social media is a great place to share exciting information and key takeaways from your sessions, so you’ll also want to keep a close eye on that. To ensure your event gets the attention it deserves, you should check real-time traffic statistics to see how many people are actually registering or attending your event.

Another aspect of virtual summit traffic you should monitor is the number of visitors to each session. Many speakers don’t have promotional content because it’s time-consuming and labor-intensive. In this case, you should provide them with ready-to-use email templates, social media content, and a personalized landing page. This way, you’ll be able to track how many people registered for each speaker. This way, you can tailor your content to your speakers’ preferences and ensure reaching the most qualified audience possible.

Track event ROI

With proper planning and tracking, you can measure the ROI of your virtual events. You can track the number of attendees, the engagement rate, and whether they become your channel partners. You can also track how many new relationships you’ve formed or deepened. A virtual summit ROI report can help you see how much you’ve invested in your virtual event. 

In-person events make it challenging to manually collect and analyze engagement data, but tracking event ROI with virtual events is more straightforward. You can integrate account-level insights into your CRM or marketing system with the right software. While long sales cycles make measuring event ROI difficult, the best way to determine ROI is by tracking velocity through the pipeline. Then, with the right software, you can quickly see your virtual event’s impact on your company’s revenue.