The United States Postal Service mails over 153 million pieces of mail in total daily. Direct mail is an old-fashioned way to deliver promotional business cards. If you think that in the age of digital marketing, postal cards are outdated concepts, then you might be wrong.
Here are some reasons direct mail postcards are relevant and benefit the real estate.
- It has a higher conversion rate
Lead generation is the primary goal of postcards. It aims to drive traffic to your website and increase your conversion rate. Real estate businesses are always looking for ways to get more leads. PPC, SEO, bulk email marketing, and other digital marketing techniques are used to increase the number of leads. However, a single direct mail card can result in hundreds or even thousands of leads for your real estate business. This makes it a beneficial, cost-effective and time-efficient method.
- It is a cost-efficient option
When done right, direct mail can be a cost-effective form of advertisement. This is because postal cards are sent as mass mailings and typically cost less than PPC advertising or any other form of internet marketing. Postcards can be sent to large population segments, making them a cost-effective alternative to other forms of marketing, including print ads, outdoor banners, and television commercials. If you need the skills to design an attractive-looking card, you can easily find readymade postcard templates online that you can edit as per your preferences.
- Direct mail is directly linked to the property for sale
A direct mail postcard can be placed on the windshield outside your property listing, reminding people to call you to see the property before purchasing it. A customer may refer your card to friends and family, who may also buy from you.
- People prefer postal cards
Postcards are a practical way to reach out to people for a real estate business. It is one of the best ways for a local real estate business to get its name out about its services and what they offer for sale. Only some people are well-versed in digital means of communication. But receiving mail in the mailbox and reading the contents of it is a possibility for all.
- It can be used for more than just marketing purposes
Whether selling real estate, a business, or anything else, direct mail postcards can serve various functions. These typical uses include but are not limited to the following:
- Offering a discount on your product/service.
- Give away gifts and prizes, such as coupons and gift cards that can be mailed to market your products/services, increase awareness, and build interest in them.
- Promoting an upcoming event or special occasion in which customers will benefit from the event’s prize or giveaway.
- Providing information about the company or person.
- Building relationships with potential customers.
Conclusion
Postcard marketing is one of the most traditional and effective promotional techniques, with the industry’s least expensive return on investment (ROI) today. This technique effectively reaches out to prospective buyers and promotes your business or product at a relatively low expense. It is time efficient because it allows you to gain more customers at a lower cost. Consequently, real estate business owners use direct mail for personal or business use.
